“If I was down to my last dollar I would spend it on PR,” Bill Gates.
“A good PR story is infinitely more effective than a front-page ad,” Richard Branson.
We will work to help build you an effective PR strategy in English or in French. As former financial journalists ourselves, we know which angles to market in order to gain the desired coverage. Global media coverage, through our extensive network of financial press contacts, is tailored to suit your specific strategy and respects any stakeholder sensitivities you may have. We can, of course, also help you to stay out of the limelight.
Growing numbers of LP Investors, along with other members of the private equity investment community, are using social media platforms to see what their investee funds are up to, and benchmark your activity with other fund managers. It is becoming increasingly important to bolster your social media appeal and outreach to potential investors, target companies and stakeholders. At Brackendale we are proficient at setting up and managing LinkedIn and Twitter company accounts and posting regular industry- and sector-relevant updates with visually compelling graphics.
As former financial journalists ourselves, we are ideally placed to provide you with media training. We will work with you on subject areas you are likely to be interviewed on and pose as journalists to carry out dummy press interviews in a variety of different styles. You’ll receive advice on how to expect the unexpected, and how to deal with unwanted - or wanted – attention to make sure you are fully prepared for that all-important media interview.