The Brackendale Private Equity Social Media LP Sentiment Survey 2021

22 June 2021

Brackendale wanted to explore how the use of social media amongst investors may have changed since the pandemic in light of the lack of access to more traditional meetings.

LPs surveyed hail from across Europe and the US, and comprise a mix of pension funds, insurance companies, family offices and fund-of-funds from our extensive contact network.

Questions in our survey were designed to find out what importance LPs place on social media, the role of social media in investment decisions, which platforms LPs are using and what types of content matter.

Over a third of LP investors track their private equity investee funds on social media, with almost a quarter claiming social media has influenced their investment decisions in a given fund.

 

The Brackendale Private Equity Social Media LP Sentiment Survey 2021.pdf