London - Brackendale Consulting Ltd, the European private equity marketing, communications and design agency, has rebranded and appointed Guy Waller, ex-Partners Group, as Senior Advisor. Laura Shelley and Cameron Glenister have also joined the firm as PR Associates.
Today’s relaunch of the company organises Brackendale into four key sectors of activity: Investor Marketing, Media Relations, Investor Pitching and Graphic Design.
The company rebranding was carried out by Jonathan Parker, Graphic Design Director, who was responsible for designing Brackendale’s original company logo, brand and website in 2013.
Guy’s appointment will bolster Brackendale’s existing private equity Investor Marketing services which include writing and advising on content for PPMs, ESG reports and LP pitch decks.
Based in Finland, Guy is also in charge of business development at Certior Capital, a leading private equity and private credit fund manager based in Helsinki. He previously spent eight years working at Partners Group, from 2005 to 2014, rising to managing director in the Investment Solutions team in London. Guy was also chairman of the Global Pitch Committee at Partners Group, overseeing all investor presentations.
Guy has been involved across all aspects of the fundraising cycle including investment team preparation ahead of roadshows, as well as investor pitching and managing fundraising due diligence meetings.
Laura and Cameron have joined Brackendale’s PR division to help buyout houses gain visibility and positive coverage in the private equity and financial press.
Laura comes from a background in client facing roles working directly for leading brands in the hospitality and facilities sectors, as well as on behalf of clients such as Goldman Sachs and Aviva. She is highly skilled in managing client relations and communications. She has a Law degree from UCL and has dual British and American citizenship.
Cameron joined Brackendale fresh from studying Business and Management at The University of Plymouth, where he gained knowledge managing client projects, marketing management and running social media accounts.
Fay Margo, CEO, Brackendale: “Guy’s appointment will prove invaluable to advising on investor marketing projects such as PPM and pitch deck writing, as well devising Q&A designed to challenge fund managers taking part in our online investor pitch training sessions. Guy and I first worked together 17 years ago, when he was editor-in-chief at Unquote private equity magazine and I was editor of the French version of the publication. Since Laura and Cameron joined the team late last year, I have been greatly impressed by their drive, enthusiasm and results they have achieved for some of our key clients.”
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Brackendale Consulting Ltd is a European agency offering investor strategy, marketing, design and communications services to private equity houses across the globe. The firm specialises in writing, designing, translating and advising on professional investor marketing materials such as investor pitchbooks, PPMs, ESG reports, quarterly reports and investor newsletters, as well as offering investor pitch training and devising effective media and communications campaigns. Its graphic design team is skilled redesigning marketing materials, as well as corporate identity, branding, logos and website design. Brackendale employs multilingual staff with deep sector experience and an extensive contact network across the private equity community. For more information please visit www.brackendaleconsulting.com.
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