Brackendale promotes Laura Shelley to COO and appoints PR & Marketing Associate

05 January 2022

Brackendale Consulting Ltd, the global private equity marketing, communications and design agency, promotes Laura Shelley, previously PR & Marketing Director at Brackendale, to company COO and appoints Param Barodia as PR & Marketing Associate.

In her role as COO, Laura will support Brackendale’s CEO Fay Margo in the day-to-day running of the business, enhancing administrative and operational procedures as well as overseeing staff management. She remains an active member of Brackendale’s PR and Marketing team.

Prior to joining Brackendale in 2020, Laura founded her own customer experience agency, Dellan Consulting, specialising in employee engagement.  Previously, Laura managed client relations and all aspects of staff performance for a team of c. 100 people on accounts including Goldman Sachs and Aviva, at Office Concierge, London’s leading provider of 5-star reception management services. Laura holds a Law degree from University College London and has dual British and American citizenship.

Param previously worked as Content Marketing Lead at start-up marketing firm blazon, where he worked with early-stage businesses to establish their brand and identity with a focus on social media. He also worked as Associate at technology consultancy _nology, managing client relations and accounts. A British and Indian national, Param is fluent in French, Spanish, and Gujarati with working Italian. He holds a BA French and Global Communications from the University of Westminster, with periods spent studying at the Sorbonne, Paris, and the University of Salamanca.

Fay Margo, CEO, comments: "Laura quickly proved to be an all-rounder, not only managing successful PR & Marketing projects, but also supporting me in running the company across all aspects of the business. Param’s experience within the tech industry will particularly benefit Brackendale’s VC-backed clients, as well as our private equity clients who are active technology investors. I'm excited to be working with both Laura and Param through this next phase of company growth.